How to Have a Great Relationship With Your Digital Marketing Agency

Oct 30, 2020 | Content Marketing

Still on the fence about hiring a digital marketing agency? We’ll give you a quick rundown on the lifetime of this collaborative process to help you understand the plan of action and get you to make that decision.

Getting To Know You
There must be a prominent reason why you are deciding to hire a digital marketing agency. Do you have a specific goal for sales on a platform? Want to improve your reach and following? Or maybe you need some help putting out engaging content regularly? Let your agency know your priorities. It is important to lay it all down so that an agency can formulate the best strategy to execute this. Your wish is their command.

Collaboration
Hiring an agency is like any relationship, communication is key. Don’t be afraid to ask questions or speak your mind. An agency looks at your opinion as constructive criticism, and you should be prepared to receive the same. If you have something very detailed, an agency may fine tune this into a more feasible plan of action. If it is your first time hiring a marketing agency, we advise you to stay safe and make sure you are hopping on with someone who is credible. Research on an agency’s past clients and how their campaigns went, certain agencies focus on a certain niche as well so when selecting one make sure the agency is aligned with your type of product or service.

Analysis and Feedback
This is the part where data is analyzed and shifts will probably be made to optimize your campaign, this makes it look like a trial and error process at the start but trust in the process of your agency as if they are credible, they probably know what they’re doing as it is not their first rodeo. This period is key as this potentially can be a turning point for rapid growth.

Goal Setting
Once the atmosphere of your community and target market is established and the content has been evaluated, it is time to set new goals every cycle. Don’t stay stagnant and consistently challenge the capability of your company and your chosen marketing agency.

Setting the Foundation
At this point in time, you have both worked with each other a fair amount of time and this is where the foundation is really set. The rhythm for when meetings will be set, the type of content that works, and the strategy to best optimize each platform has already been identified. Moving forward there is nowhere to go but up as this is where both parties have the luxury to really look into the little details in different areas such as customer service, product modifications, and etc.

Metamorphosis
Notice anything different? Look back at where you started and the point you’re in now. You must have seen a significant difference in social media metrics, sales, customer service, and other aspects.

We get it, hiring a top-rated marketing agency is a financial commitment. If you analyze the returns of this investment, it goes beyond finances. Hiring a digital marketing agency will allow you to focus on doing what you do best.