Tips, Insights & Advice from Rainfactory
A blog for startup entrepreneurs that are seriously into marketing
How Inventory Financing Can Help with the Holiday Season
When your brand must pay suppliers in a shorter period than it takes to sell inventory to customers, inventory financing can be a wise solution.
How To Use Kicktraq For Your Kickstarter Campaign
Kicktraq is essentially a hub of data visualizations for all active and completed projects on Kickstarter. Each campaign gets its own dashboard, displaying key real-time info.
Hiring a Marketer? Ask These 5 Interview Questions – business.com
Learn how to determine whether a marketing candidate is really qualified for the job with a few helpful tips to help you sort the diamonds from the duds.
Kickstarter vs. Indiegogo: 5 Things You Should Know
Kickstarter or Indiegogo? We work with both platforms every day, and we can help you figure out which crowdfunding venue is right for you.
CLIQ Gets $57,000 Inventory Financing from Kickfurther to Launch on Amazon
Kickfurther is an innovative way for brands to finance inventory, while at the same time boosting the community that has built around the brand. Learn how Kickfurther helped CLIQ Products to begin selling on Amazon.com.
How Crowdfunding Could Help Brands Pivot During the COVID-19 Crisis (Featured)
Crowdfunding itself is a relatively nascent phenomenon. It has yet to survive a massive hurdle like the recession hitting us today. But there are signs that it could weather the incoming storm better than many other industries and provide a boon to marketing departments. Here are a few reasons why…
Email Open & Click Rate Benchmarks 2020 – Key Metrics
The magic email sauce includes a few key ingredients: catchy headlines, quality content, a strong call to action, and relevant links. Here’s how to keep track of your successes, plus a quick explanation of key terms you’ll need to know.
Shopify Reunite 2020 Recap: Top 10 Announcements
Shopify (Re)Unite’s keynote wrapped up this morning. In it, Shopify’s leadership team revealed new and upcoming features and provided insights about the future of commerce. As Shopify Experts, we sat down and watched the whole thing so you don’t have to.
Made in China vs. Made in USA? How to Handle Social Media Questions – Advice
With more and more customers supporting local businesses to restore the US economy, people are now asking, “Is this made in China?” Here is how to address.
How to Install Facebook, Google Ads, & Google Analytics on Your Shopify Store
Installing tracking for your Shopify store is super easy. As a Shopify Expert, a Google Certified Agency, and a Facebook Preferred Marketing Partner, we’re well versed in ensuring your eCommerce store’s tracking is up to our high standards.
10 Top Websites for Kickstarter Campaign Promotion
Here’s a list of sources your Kickstarter Campaign can (and should) be on in order to promote your product and amplify your product launch.
Crowdfunding and Online Sales Thrive During COVID-19
For many companies, COVID-19 is causing a sense of universal uncertainty, even panic. And yet online sales and pre-orders are booming for crowdfunding.
Rainfactory Partners with Popcorn Gadget to Offer Affordable Product Lead Generation Services
We’re coming out of Beta testing to launch a high-impact, low-cost product launch service with our friends over at Popcorn Gadget.
6 Steps to Move Your Project from Kickstarter to Indiegogo’s InDemand
It’s super easy to get started with Indiegogo’s InDemand program. Just follow these 6 steps to move your Kickstarter campaign in a matter of hours.
How to Optimize Your Linkedin Profile in 10 Steps
Stay up-to-date with all the latest trends in LinkedIn Optimization. These are the 10 elements of your LinkedIn profile to optimize:
Indiegogo Announces 0% Platform Fees for Restaurants, Local Retailers, Small Businesses
Many businesses have already felt a strain due to COVID-19, so from March 18 – April 18, 2020, Indiegogo is waiving its platform fee for the campaigns who have been accepted into its new Local Business Relief Program.
COVID-19 Response: Kickstarter Announces 7-Day Campaign Extensions Available for Live Campaigns
Kickstarter is giving creators extra time to meet their crowdfunding goals in light of the COVID-19 global pandemic. Here’s how to request a 7-day extension.
COVID-19 & Email Marketing: Ask Yourself These 3 Questions Before Pressing “Send” on That Mass Mailer
“I never get too many emails,” said no one ever. COVID-19 emails have been piling up in an exponential number. Ask yourself these 3 questions before you decide to join the ranks of the unread masses.
How to Talk to Crowdfunding Backers About a Delay – Kickstarter & Indiegogo Advice for Creators
Amid the Coronavirus Pandemic and its impact on shipping logistics for crowdfunding campaigns, we have released an article on how to communicate a Kickstarter or Indiegogo crowdfunding delay to your backers.
Rainfactory Receives Excellent Reviews on Clutch
Proper marketing campaigns are essential to business development. Companies must be able to harness the power of digital marketing strategies to maximize their potential and profits. However, it isn’t always the easiest to come up with innovative and creative...
