Tips, Insights & Advice from Rainfactory
A blog for startup entrepreneurs that are seriously into marketing
5 Things You Should Know About Launching Your Product with Crowdfunding
Crowdfunding is a lucrative way to finance a new product without shelling out a fortune from your pocket. Startups and established institutions alike are launching products with crowdfunding to generate no-risk profits and acquire customers.
How to Install the Facebook Pixel on Indiegogo: A 7-Step Guide
Indiegogo has recently released a patch that will restore the normal functionalities of the Facebook Pixel, and reduce any interruptions from Facebook’s new Aggregated Event Measurement (AEM) protocol.
The Definitive Guide to Writing a Digital Marketing Resume
Learn how to make a job-winning digital marketing resume focused on achievement. This guide is great for any level of digital marketing professional.
Did Social Media Ads Effectively Kill Search Ads? Surprisingly, No.
There’s a huge difference between social ads and search ads. We break down how they work together, and what that means for your ad strategy.
Ad Spend Is Crucial for Startup Social Media Growth
Advertising has evolved throughout the years and at present times online advertising is the most affordable and effective method. If you’re a start-up, this is definitely something worth setting aside a budget for, to grow your social media audience.
Implement Facebook’s Conversions API (CAPI) with your Shopify site
Facebook’s Server Side API (SSAPI) has recently been upgraded to Conversions API (CAPI), this has been developed to include new integrations and partner applications to simplify the installation process.
How to Set up a US Company for your Kickstarter or Indiegogo Campaign Using Stripe Atlas
We have many clients from outside the United States that aren’t on the list of approved countries for Kickstarter and the list of approved countries for Indiegogo. No worries, though – thanks to Stripe Atlas, founders can get their legal framework all set up so you can be up and running a crowdfunding campaign on Kickstarter or Indiegogo.
How to Avoid Burnout
Rainfactory’s Director of Online Advertising, Robert Gavrilovic, shares his formula on how to avoid burnout and thrive at work with Tekrati.
Easyship Collect: Flexible Crowdfunding Shipping
The Easyship team has rolled out Easyship Collect, a post-campaign survey that gives backers the premium crowdfunding shipping experience they deserve. A post-campaign survey that allows backers to customize their shipping preferences.
How to Create the Best Product Launch Website
An effective product launch page is a harmony of the right assets, tactical placement of elements, astonishing copy, and information.
Rainfactory Announces the World’s Most Advanced iOS14 Facebook Ad Tracking Solution for Crowdfunding
iOS14.5 is here, and Rainfactory is prepared. Announcing the world’s only tracking solution for Indiegogo that’s fully compliant with Facebook’s new policy.
Types of Video Content for Ads
Video ads are constantly gaining popularity and significance, studies show that people will spend approximately 100 minutes a day watching online videos in 2021. Conceptualizing an effective video creative requires a good understanding of your audience as you will need to tailor this to their preferences. Content is not the only important element, formatting files to make sure this is optimized for the platform you are going to utilize is as important.
Social Media Strategies for Startups
We hear all the time that by just posting content on social platforms that the audience will grow naturally. While larger brands can afford organic growth, it is a big misconception for startups. The truth is, content alone will not grow your social profiles. You need to have advertising running in order for them to grow.
Top 4 Split Payment & Payment Plan Apps for Ecommerce Product Launches
Flexible payment options could be the solution your business needs in order to amp up sales. Consumers are on the lookout for the best deals, but may be deterred by your price.
The solution? Having a financing, layaway, or “Buy Now Pay Later” option in your eCommerce store.
Basic Steps to Fund Products with Crowdfunding Platforms Kickstarter & Indiegogo
Think of Crowdfunding as a finish line, and not the starting line. Most of our pre launch steps are outlined in this Crowdfunding Handbook & Pre Launch Checklist, we sum it into basic steps in this blog post.
Olive Union Taps Into $7M Series B To Develop Digital Hearing Therapeutics
Rainfactory client Olive Union is continuing their mission to provide affordable hearing for all and a japan-based company, Beyond Next Ventures, just granted them $7 million in Series B funding.
Bartesian announces $20 Million Series A & Mila Kunis is on Board
Rainfactory client, Bartesian, is making news again. In a recent press release, they announced a $20 Million Series A raise.
Top Strategies from eCommerce Experts to Bring Traffic and Revenue & 3 Tactics to Try Today
Marketing has evolved throughout the years. Rainfactory CEO, Janielle Denier, a seasoned marketing expert, shares her advice on generating traffic and revenue for eCommerce businesses.
Should You Go With Kickstarter After Failing on Indiegogo?
There’s a better chance of success the 2nd time you launch a campaign. But not for the reasons you might think. Usually it isn’t Kickstarter or Indiegogo.
How to Grow a Facebook Audience for (Almost) Free
Using a simple content curation method with a clever tracking hack, you can grow your Facebook ads targeted audience for almost free.
