Tips, Insights & Advice from Rainfactory
A blog for startup entrepreneurs that are seriously into marketing
Email Open & Click Rate Benchmarks 2020 – Key Metrics
The magic email sauce includes a few key ingredients: catchy headlines, quality content, a strong call to action, and relevant links. Here’s how to keep track of your successes, plus a quick explanation of key terms you’ll need to know.
Shopify Reunite 2020 Recap: Top 10 Announcements
Shopify (Re)Unite’s keynote wrapped up this morning. In it, Shopify’s leadership team revealed new and upcoming features and provided insights about the future of commerce. As Shopify Experts, we sat down and watched the whole thing so you don’t have to.
Made in China vs. Made in USA? How to Handle Social Media Questions – Advice
With more and more customers supporting local businesses to restore the US economy, people are now asking, “Is this made in China?” Here is how to address.
How to Install Facebook, Google Ads, & Google Analytics on Your Shopify Store
Installing tracking for your Shopify store is super easy. As a Shopify Expert, a Google Certified Agency, and a Facebook Preferred Marketing Partner, we’re well versed in ensuring your eCommerce store’s tracking is up to our high standards.
10 Top Websites for Kickstarter Campaign Promotion
Here’s a list of sources your Kickstarter Campaign can (and should) be on in order to promote your product and amplify your product launch.
Crowdfunding and Online Sales Thrive During COVID-19
For many companies, COVID-19 is causing a sense of universal uncertainty, even panic. And yet online sales and pre-orders are booming for crowdfunding.
Rainfactory Partners with Popcorn Gadget to Offer Affordable Product Lead Generation Services
We’re coming out of Beta testing to launch a high-impact, low-cost product launch service with our friends over at Popcorn Gadget.
6 Steps to Move Your Project from Kickstarter to Indiegogo’s InDemand
It’s super easy to get started with Indiegogo’s InDemand program. Just follow these 6 steps to move your Kickstarter campaign in a matter of hours.
How to Optimize Your Linkedin Profile in 10 Steps
Stay up-to-date with all the latest trends in LinkedIn Optimization. These are the 10 elements of your LinkedIn profile to optimize:
Indiegogo Announces 0% Platform Fees for Restaurants, Local Retailers, Small Businesses
Many businesses have already felt a strain due to COVID-19, so from March 18 – April 18, 2020, Indiegogo is waiving its platform fee for the campaigns who have been accepted into its new Local Business Relief Program.
COVID-19 Response: Kickstarter Announces 7-Day Campaign Extensions Available for Live Campaigns
Kickstarter is giving creators extra time to meet their crowdfunding goals in light of the COVID-19 global pandemic. Here’s how to request a 7-day extension.
COVID-19 & Email Marketing: Ask Yourself These 3 Questions Before Pressing “Send” on That Mass Mailer
“I never get too many emails,” said no one ever. COVID-19 emails have been piling up in an exponential number. Ask yourself these 3 questions before you decide to join the ranks of the unread masses.
How to Talk to Crowdfunding Backers About a Delay – Kickstarter & Indiegogo Advice for Creators
Amid the Coronavirus Pandemic and its impact on shipping logistics for crowdfunding campaigns, we have released an article on how to communicate a Kickstarter or Indiegogo crowdfunding delay to your backers.
Rainfactory Receives Excellent Reviews on Clutch
Proper marketing campaigns are essential to business development. Companies must be able to harness the power of digital marketing strategies to maximize their potential and profits. However, it isn’t always the easiest to come up with innovative and creative...
Choosing a Crowdfunding PR Agency – What to Look For
Choosing a Public Relations Firm can be a tough decision. Their minimum engagements usually start at about 3 months, and results are difficult to guarantee. A PR firm might seem like a big spend, and it quite possibly can be if you choose the wrong one. Don’t...
LynQ Raises $6M Seed Round Post-Indiegogo Campaign Success
In 2018, Rainfactory got to help Lynq Technologies, Inc. get off of the ground with a $1.7 Million Dollar Indiegogo campaign. Since then they have been going on to spread their mission with the masses. Read more about what they have recently accomplished in the...
Outdoor Retailer Snow Show – Start-Ups Invited to Meet Us in Denver
We will be attending the Outdoor Retailer Show in Denver, Colorado this year from January 29-31, 2020. We would love to learn more about your goals for your business and help you achieve them in 2020. We're looking to connect with start-ups looking to scale or...
How Santa Barbara Startup OneWheel Scaled to Success
OneWheel Consistently Scores a Huge Increase In Year Over Year Revenue. Here’s How Rainfactory Helped. Casey Neistat Praised OneWheel in his 2015 Youtube Review. Today, this Santa Barbara icon can be found in streets all over the US. When OneWheel brought...
CES 2020 – Crowdfunding Creators Invited to Meet With Rainfactory
CES 2020 is here! From January 7th-10th, Las Vegas will be overrun with the most influential tech event of the year. We've been going the last few years, and can't wait to dive in again. Check out our 2019 CES Roundup here. We’re ready to explore over 200+ Kickstarter...
Why Positioning is Critical to Your Business in 2020
Marketing has gone through many phases over the years. When understanding where we are now, it’s good to read Ries and Trout’s Positioning: The Battle for Your Mind, a book cited often by marketing experts. Core to their message is the all-too-relevant...
