Tips, Insights & Advice from Rainfactory
A blog for startup entrepreneurs that are seriously into marketing
How to Set up a US Company for your Kickstarter or Indiegogo Campaign Using Stripe Atlas
We have many clients from outside the United States that aren’t on the list of approved countries for Kickstarter and the list of approved countries for Indiegogo. No worries, though – thanks to Stripe Atlas, founders can get their legal framework all set up so you can be up and running a crowdfunding campaign on Kickstarter or Indiegogo.
How to Avoid Burnout
Rainfactory’s Director of Online Advertising, Robert Gavrilovic, shares his formula on how to avoid burnout and thrive at work with Tekrati.
Easyship Collect: Flexible Crowdfunding Shipping
The Easyship team has rolled out Easyship Collect, a post-campaign survey that gives backers the premium crowdfunding shipping experience they deserve. A post-campaign survey that allows backers to customize their shipping preferences.
How to Create the Best Product Launch Website
An effective product launch page is a harmony of the right assets, tactical placement of elements, astonishing copy, and information.
Rainfactory Announces the World’s Most Advanced iOS14 Facebook Ad Tracking Solution for Crowdfunding
iOS14.5 is here, and Rainfactory is prepared. Announcing the world’s only tracking solution for Indiegogo that’s fully compliant with Facebook’s new policy.
Types of Video Content for Ads
Video ads are constantly gaining popularity and significance, studies show that people will spend approximately 100 minutes a day watching online videos in 2021. Conceptualizing an effective video creative requires a good understanding of your audience as you will need to tailor this to their preferences. Content is not the only important element, formatting files to make sure this is optimized for the platform you are going to utilize is as important.
Social Media Strategies for Startups
We hear all the time that by just posting content on social platforms that the audience will grow naturally. While larger brands can afford organic growth, it is a big misconception for startups. The truth is, content alone will not grow your social profiles. You need to have advertising running in order for them to grow.
Top 4 Split Payment & Payment Plan Apps for Ecommerce Product Launches
Flexible payment options could be the solution your business needs in order to amp up sales. Consumers are on the lookout for the best deals, but may be deterred by your price.
The solution? Having a financing, layaway, or “Buy Now Pay Later” option in your eCommerce store.
Basic Steps to Fund Products with Crowdfunding Platforms Kickstarter & Indiegogo
Think of Crowdfunding as a finish line, and not the starting line. Most of our pre launch steps are outlined in this Crowdfunding Handbook & Pre Launch Checklist, we sum it into basic steps in this blog post.
Olive Union Taps Into $7M Series B To Develop Digital Hearing Therapeutics
Rainfactory client Olive Union is continuing their mission to provide affordable hearing for all and a japan-based company, Beyond Next Ventures, just granted them $7 million in Series B funding.
Bartesian announces $20 Million Series A & Mila Kunis is on Board
Rainfactory client, Bartesian, is making news again. In a recent press release, they announced a $20 Million Series A raise.
Top Strategies from eCommerce Experts to Bring Traffic and Revenue & 3 Tactics to Try Today
Marketing has evolved throughout the years. Rainfactory CEO, Janielle Denier, a seasoned marketing expert, shares her advice on generating traffic and revenue for eCommerce businesses.
Should You Go With Kickstarter After Failing on Indiegogo?
There’s a better chance of success the 2nd time you launch a campaign. But not for the reasons you might think. Usually it isn’t Kickstarter or Indiegogo.
How to Grow a Facebook Audience for (Almost) Free
Using a simple content curation method with a clever tracking hack, you can grow your Facebook ads targeted audience for almost free.
Shopify Shop Pay Installments – How it Works
Great news to e-commerce businesses on Shopify and their customers! Shopify has launched a new initiative to make shopping lighter on the pocket – Shopify Shop Pay Installments. They partnered with Affirm, an established Buy Now, Pay Later provider. This allows consumers to pay for their purchase in four equal payments without any added interest!
5 Non-Intuitive Ways To Grow Your Marketing Career
Janielle Denier, the Chief Executive Officer of Rainfactory, shares Five Non-Intuitive Ways To Grow Your Marketing Career with Authority Magazine.
Clearbanc launches ClearAngel: The World’s First Automated Angel Investor
Clearbanc recently announced that they have launched ClearAngel, The world’s first automated angel investor. This is a first-of-its-kind solution that uses AI to empower founders with customized data insights and advice on how your business is doing and ways to reach new milestones in revenues.
9 Big Ideas for How to Succeed on Shopify
Shopify is an emerging ecommerce platform like no other. With a continuously growing user base of over 820,000, the competition is stiff in establishing your online empire. The struggle to succeed on the Shopify platform is one of the most commonly asked questions that we think need to be answered. In this article, we dive deep on how to succeed on the Shopify platform.
Should You Hire A Crowdfunding Consultant For Your Campaign?
You may think hiring a crowdfunding consultant is pricey, but your return on investment for this may be far greater than what you think. Crowdfunding is a lucrative platform and having the guidance of an experienced crowdfunding consultant can help double your potential earnings and ensure a smooth sailing campaign. Learn exactly what a crowdfunding consultant can assist you with.
6 Key Marketing Channels to Promote Your Products
There are many channels you can use to promote your eCommerce store, and each channel may serve a different purpose for your brand. It is important to test the markets and scope out your competitors to develop a refined strategy to your specific category.
