Why Positioning is Critical to Your Business in 2020

Why Positioning is Critical to Your Business in 2020

Why Positioning is Critical to Your Business in 2020 Marketing has gone through many phases over the years. When understanding where we are now, it’s good to read Ries and Trout’s Positioning: The Battle for Your Mind, a book cited often by marketing experts.  Core to...
8 Top Websites for Marketing Research

8 Top Websites for Marketing Research

8 Top Websites for Marketing Research Many entrepreneurs have a deep passion for building. Sometimes, though, even they are not sure what to build next. Successful entrepreneurs are people too, and creator’s block is an equal-opportunity face-slapper. One method we...
The Trend of Success on Kickstarter

The Trend of Success on Kickstarter

The Trend of Success on Kickstarter Kickstarter is arguably the largest crowdfunding platform, and has been since its launch. Despite the rise in competitors, both direct and niche, Kickstarter has managed to be the dominant player in the industry. Because of this,...