Dec 19, 2019 | Product Marketing
Marketing has gone through many phases over the years. When understanding where we are now, it’s good to read Ries and Trout’s Positioning: The Battle for Your Mind, a book cited often by marketing experts. Core to their message is the all-too-relevant phenomenon of...
Nov 11, 2019 | Product Marketing, Productivity
Many entrepreneurs have a deep passion for building. Sometimes, though, even they are not sure what to build next. Successful entrepreneurs are people too, and creator’s block is an equal-opportunity face-slapper. One method we like to suggest for idea creation, is...
Apr 21, 2019 | Content Marketing, Product Marketing
Make no mistake: crowdfunding is an eCommerce business through and through. Whether you consider yourself an engineer, a product designer, or even an ideas person who simply wants to release a cool product, you will need to be heavily entrenched in your social media...
Jan 19, 2018 | Product Marketing
Kickstarter is arguably the largest crowdfunding platform, and has been since its launch. Despite the rise in competitors, both direct and niche, Kickstarter has managed to be the dominant player in the industry. Because of this, Kickstarter is uniquely suited to be...
Sep 29, 2017 | Campaign Management, Design & Development, Product Marketing
Kickstarter recently launched Hardware Studio – a new initiative geared to be a resource exclusively for hardware creators. Kickstarter is working in collaboration with Avnet and Dragon Innovation to provide a suite of valuable services that creators at all...
Aug 21, 2017 | Product Marketing
When it comes to crowdfunding your product on a platform like Indiegogo or Kickstarter, it’s never too soon to begin planning for shipping. Having a game plan for shipping your product ensures that you don’t get caught scrambling, and will allow you to...
