Facebook’s Server Side API (SSAPI) has recently been upgraded to Conversions API (CAPI), this has been developed to include new integrations and partner applications to simplify the installation process.
There are many channels you can use to promote your eCommerce store, and each channel may serve a different purpose for your brand. It is important to test the markets and scope out your competitors to develop a refined strategy to your specific category.
We’re coming out of Beta testing to launch a high-impact, low-cost product launch service with our friends over at Popcorn Gadget.
Marketing has gone through many phases over the years. When understanding where we are now, it’s good to read Ries and Trout’s Positioning: The Battle …