How to Create the Best Product Launch Website

How to Create the Best Product Launch Website

How to Create the Best Product Launch Website Your launch page is essentially your product’s pitch, and every decision you make on your launch page is reflected back on your product. An effective product launch page is a harmony of the right assets, tactical placement...
6 Key Marketing Channels to Promote Your Products

6 Key Marketing Channels to Promote Your Products

6 Key Marketing Channels to Promote Your Products There are many channels you can use to promote your eCommerce store, and each channel may serve a different purpose for your brand. It is important to test the markets and scope out your competitors to develop a...
Why Positioning is Critical to Your Business in 2020

Why Positioning is Critical to Your Business in 2020

Why Positioning is Critical to Your Business in 2020 Marketing has gone through many phases over the years. When understanding where we are now, it’s good to read Ries and Trout’s Positioning: The Battle for Your Mind, a book cited often by marketing experts.  Core to...