Jul 2, 2021 | Product Marketing
Implement Facebook’s Conversions API (CAPI) with your Shopify site Facebook’s Server Side API (SSAPI) has recently been upgraded to Conversions API (CAPI), this has been developed to include new integrations and partner applications to simplify the installation...
May 28, 2021 | Product Marketing
How to Create the Best Product Launch Website Your launch page is essentially your product’s pitch, and every decision you make on your launch page is reflected back on your product. An effective product launch page is a harmony of the right assets, tactical placement...
Feb 4, 2021 | Product Marketing
6 Key Marketing Channels to Promote Your Products There are many channels you can use to promote your eCommerce store, and each channel may serve a different purpose for your brand. It is important to test the markets and scope out your competitors to develop a...
Jul 24, 2020 | Crowdfunding, Product Marketing
The Practical Guide to Building an Email List Experienced crowdfunding project creators know that one of the keys to having a successful project is to bring your own crowd when you launch. This means that you need to have a group of people that already want to back...
Apr 10, 2020 | Crowdfunding, Product Marketing, Rainfactory News
Rainfactory Partners with Popcorn Gadget to Offer Affordable Product Lead Generation Services Over the past 6 years, Rainfactory has worked hard to earn the spot of the best agency for launching new products online and growing businesses from the ground up. Unlike...
Dec 19, 2019 | Product Marketing
Why Positioning is Critical to Your Business in 2020 Marketing has gone through many phases over the years. When understanding where we are now, it’s good to read Ries and Trout’s Positioning: The Battle for Your Mind, a book cited often by marketing experts. Core to...
