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Good ideas go a long way. Proven ideas drive growth.
Check out Rainfactory’s influence around the web.

EXPERT SINCE 2014
WORDPRESS EXPERTS
PREMIUM PARTNER
EXPERT SINCE 2015
SHOPIFY EXPERTS
TRUSTED PARTNER
FACEBOOK MARKETING PARTNER
AMAZON
ADVERTISING SERVICES
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GOOGLE PARTNER
AMAZON
ATTRIBUTION
MARKETING CERTIFIED

AWARDS

JULY 2020
TOPSEOs
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BEST SOCIAL MEDIA
MARKETING FIRM
FOR SMALL
BUSINESSES
2020
EXPERTISE
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BEST WEB
DEVELOPERS IN
OAKLAND CA
MAY 2020
PROMOTIONWORLD
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BEST SOCIAL MEDIA
OPTIMIZATION
COMPANY
2015 AME
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BRONZE MEDALLION,
INTEGRATED (MIXED
MEDIA)
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FINALIST, MULTI-
PLATFORM
CAMPAIGN
JULY 2020
TOPSEOs
AWARDS
FIRST PLACE
CROWDFUNDING VIDEO
Mous Limitless Phone Case
Next-Gen-Crowdfunding-Logo
2020
EXPERTISE
AWARDS
THIRD PLACE
CROWDFUNDING VIDEO
SevenHugs Smart Remote
AUGUST 2014
YOUTUBE ADS
LEADERBOARD
#8 MOST-WATCHED
YOUTUBE AD
Skully AR-1 Helmet
Youtube-Logo
JULY 2014 YOUTUBE
ADS LEADERBOARD
#6 MOST-WATCHED
YOUTUBE AD
Jibo, World’s First Family Robot

PRESS

Jun 10, 2020

“3 Ways to Benchmark Your Startup for Success
Young Upstarts”

– Janielle Denier

“Benchmarking doesn’t have to be complicated or extensive to get results, but it is necessary to check your progress and chart your path. Start by tracking a handful of benchmarks and build from there. It’s more reliable than trying to run a successful startup on a hunch.”

March 5, 2020

“How to Leverage Your Small Marketing Budget to Achieve Enterprise-Level Results”

– Janielle Denier

“Once you have a general idea of your initial customer base, you can begin to optimize marketing. To make the most of your budget, make sure you can check three boxes.”

Nov. 22, 2019

How to Hire for Growth on Your Marketing Team

– Under30CEO

“You’d probably agree that the most gifted marketers have a penchant for storytelling. “More often these days, businesses are being built on powerful brand stories. The ability to tell a story is an essential asset for your marketing team,” affirms Kaitlyn Witman”

SEP. 20, 2019

How Plant-Based Meat Brands Fuel Growth

– killerstartups

“Data can and should power efforts at every stage of a startup’s growth, and marketers should consider every lead source. “It’s important to know where your users are coming from so you can get more of them,” advises Janielle Denier, CEO at growth-stage startup marketing firm Rainfactory. “It’s also important to know what your potential customers are doing once they land on your website.” Track this information, and put it to use by creating lookalike audiences and optimizing sales funnels. “

Nov. 18, 2019

Learn how to determine whether a marketing candidate is really qualified for the job.

– BUSINESS.COM

“Hiring for any role can be frustrating. You comb through hundreds of resumes looking for a perfect match, interview top candidates, and go through extensive negotiations, only to discover on the other end that you didn’t land the employee you really needed. You’re often left wondering if there was a question you didn’t ask that could’ve saved you the headache – and the high cost.”

JUN. 19, 2016

CLIENT FEATURE: MIFOLD & DADPRENEURS

– FORBES

“Sumroy credits the huge success of his campaign to more than the product’s appeal. He feels the marketing strategy was critical to getting immediate and continuous visibility. For this, he thanks his key partners at Rainfactory.”

MAR. 15, 2017

THE PRACTICAL GUIDE TO PLANNING A CROWDFUNDING CAMPAIGN (CHAPTER 7)

– BACKERKIT

“Here are some compelling examples of landing pages designed by Rainfactory. Take a look at how the design and content work in concert to urge viewers to take action.”

MAR. 31, 2015

5 EXPERIENCED CROWDFUNDERS SHARE THEIR BEST CAMPAIGN ADVICE

– MASHABLE

“When you have the idea and you start building the prototype, put up a Facebook page and a website with a lead form and start generating buzz.”

JUN. 8, 2015

WHAT’S NEXT FOR CROWDFUNDING? FOUR PREDICTIONS FOR THE FUTURE

– THE AMERICAN GENIUS

“Even though crowdfunding is an open door for both product inventors and supporters, it still takes agility and skill to succeed in a campaign.”

OCT. 18, 2014

HANDBOOK FOR A NEW ERA OF CROWDFUNDING

– TECHCRUNCH

“Every campaign’s got the same tools to tell its story. It’s about how well you use them that’ll make the difference.”

OCT. 21, 2014

4 WAYS TO MAKE YOUR CROWDFUNDING CAMPAIGN HIT $1M OR MORE

– VENTUREBEAT

“Crowdfunding doesn’t have to be a shot in the dark… put in the time and energy to test and re-test.”

SEP. 30, 2014

THE RISE OF CROWDFUNDING

– WALL STREET JOURNAL

“Crowdfunding makes it possible for a startup to test a product, raise money and then decide whether or not to take their already validated idea to venture capitalists.”

OCT. 16, 2014

5 INSIDER TIPS FOR SUCCESSFUL CROWDFUNDING

– INC.COM

“Be realistic when you plot the path to your goal by taking into account diminishing pledge amounts as time goes on.”


LECTURES, EVENTS, PANELS

MAY 31, 2018

TARGET OPEN HOUSE – HARDWARE HAPPY HOUR WITH RAINFACTORY & INDIEGOGO

Fireside chat led by Indiegogo where we shared best practices on product launch strategy and performance marketing.

OCT 17, 2017

SEATTLE INTERACTIVE CONFERENCE – The Magic Pitch: What You Can Learn From Crowdfunding to Tell Your Story

The art of crafting the perfect product pitch for crowdfunding complete with a proven method, and storytelling format.

JAN. 10, 2017

INTERNATIONAL CES 2017 – U.S. MARKETING STRATEGIES FOR CHINA COMPANIES

全球化中国制造的美国营销战略 – Mandarin-language panel for Chinese companies entering the U.S. market via crowdfunding.

SEP. 12, 2017

WEBINAR – PRE-LAUNCH 101 WITH RAINFACTORY AND INDIEGOGO

Successful strategies for growing your audience on any budget.

SEP. 15, 2016

HARDWARE CLUB HARDTALK SAN FRANCISCO – PANEL: BRANDING & MARKETING

We sat on a panel of hardware marketing and design experts to explain what’s needed for a successful brand launch.

APR. 7, 2016

IBM PANEL SAN FRANCISCO

We gave a talk on the value of search engine marketing and pay-per-click campaign strategy.

JAN. 6, 2016

INTERNATIONAL CES – TECHSTARS PANEL: “CROWDFUNDING: CHANGING THE WAY PRODUCTS ARE LAUNCHED”

We sat on a panel of crowdfunding experts to dish about winning strategies.

APR. 8, 2015

HACK THE CROWD – HOW TO RAISE $1M+ IN CROWDFUNDING
– UDEMY ONLINE COURSE

“Without the proper preparation and optimization, crowdfunding campaigns may never get off the ground, no matter how awesome the product is.”

JAN. 6, 2015

INTERNATIONAL CES

We met with hardware startups and big game-changers from around the world.

OCT. 15, 2014

SEATTLE INTERACTIVE CONFERENCE – ENGADGET PANEL: “WHEN TECH MAKES GOOD”

We sat with the Editor-in-Chief of Engadget to discuss how crowdfunding has changed the technology landscape.

LET’S MAKE IT RAIN