Good ideas go a long way. Proven ideas drive growth.
Check out Rainfactory’s influence around the web.
Nov. 22, 2019
How to Hire for Growth on Your Marketing Team
“You’d probably agree that the most gifted marketers have a penchant for storytelling. “More often these days, businesses are being built on powerful brand stories. The ability to tell a story is an essential asset for your marketing team,” affirms Kaitlyn Witman”
Nov. 18, 2019
Learn how to determine whether a marketing candidate is really qualified for the job.
“Hiring for any role can be frustrating. You comb through hundreds of resumes looking for a perfect match, interview top candidates, and go through extensive negotiations, only to discover on the other end that you didn’t land the employee you really needed. You’re often left wondering if there was a question you didn’t ask that could’ve saved you the headache – and the high cost.”
SEP. 20, 2019
How Plant-Based Meat Brands Fuel Growth
“Data can and should power efforts at every stage of a startup’s growth, and marketers should consider every lead source. “It’s important to know where your users are coming from so you can get more of them,” advises Janielle Denier, CEO at growth-stage startup marketing firm Rainfactory. “It’s also important to know what your potential customers are doing once they land on your website.” Track this information, and put it to use by creating lookalike audiences and optimizing sales funnels. ”
MAR. 15, 2017
“Here are some compelling examples of landing pages designed by Rainfactory. Take a look at how the design and content work in concert to urge viewers to take action.”
JUN. 19, 2016
CLIENT FEATURE: MIFOLD &
“Sumroy credits the huge success of his campaign to more than the product’s appeal. He feels the marketing strategy was critical to getting immediate and continuous visibility. For this, he thanks his key partners at Rainfactory.”
JUN. 8, 2015
WHAT’S NEXT FOR CROWDFUNDING? FOUR PREDICTIONS FOR THE FUTURE
– THE AMERICAN GENIUS
“Even though crowdfunding is an open door for both product inventors and supporters, it still takes agility and skill to succeed in a campaign.”
MAR. 31, 2015
“When you have the idea and you start building the prototype, put up a Facebook page and a website with a lead form and start generating buzz.”
OCT. 21, 2014
“Crowdfunding doesn’t have to be a shot in the dark… put in the time and energy to test and re-test.”
OCT. 18, 2014
HANDBOOK FOR A NEW ERA OF CROWDFUNDING
“Every campaign’s got the same tools to tell its story. It’s about how well you use them that’ll make the difference.”
OCT. 16, 2014
“Be realistic when you plot the path to your goal by taking into account diminishing pledge amounts as time goes on.”
SEP. 30, 2014
THE RISE OF CROWDFUNDING
– WALL STREET JOURNAL
“Crowdfunding makes it possible for a startup to test a product, raise money and then decide whether or not to take their already validated idea to venture capitalists.”
LECTURES, EVENTS, PANELS
MAY 31, 2018
TARGET OPEN HOUSE – HARDWARE HAPPY HOUR WITH RAINFACTORY & INDIEGOGO
Fireside chat led by Indiegogo where we shared best practices on product launch strategy and performance marketing.
OCT 17, 2017
SEATTLE INTERACTIVE CONFERENCE – The Magic Pitch: What You Can Learn From Crowdfunding to Tell Your Story
The art of crafting the perfect product pitch for crowdfunding complete with a proven method, and storytelling format.
JAN. 10, 2017
INTERNATIONAL CES 2017 – U.S. MARKETING STRATEGIES FOR CHINA COMPANIES
全球化中国制造的美国营销战略 – Mandarin-language panel for Chinese companies entering the U.S. market via crowdfunding.
SEP. 12, 2017
Successful strategies for growing your audience on any budget.
SEP. 15, 2016
HARDWARE CLUB HARDTALK SAN FRANCISCO – PANEL: BRANDING & MARKETING
We sat on a panel of hardware marketing and design experts to explain what’s needed for a successful brand launch.
APR. 7, 2016
IBM PANEL SAN FRANCISCO
We gave a talk on the value of search engine marketing and pay-per-click campaign strategy.
JAN. 6, 2016
INTERNATIONAL CES – TECHSTARS PANEL: “CROWDFUNDING: CHANGING THE WAY PRODUCTS ARE LAUNCHED”
We sat on a panel of crowdfunding experts to dish about winning strategies.
APR. 8, 2015
HACK THE CROWD – HOW TO RAISE $1M+ IN CROWDFUNDING
– UDEMY ONLINE COURSE
“Without the proper preparation and optimization, crowdfunding campaigns may never get off the ground, no matter how awesome the product is.”
JAN. 6, 2015
We met with hardware startups and big game-changers from around the world.
OCT. 15, 2014
SEATTLE INTERACTIVE CONFERENCE – ENGADGET PANEL: “WHEN TECH MAKES GOOD”
We sat with the Editor-in-Chief of Engadget to discuss how crowdfunding has changed the technology landscape.