Our proven process helps you get a customer excited about your product right when they land on your website.
Who is looking for your product? What do they spend on similar products? What is their psychographic profile? We find out all the relevant information.
Who’s out there? What are they doing well that we can do better? What are they not doing that we can capitalize on? We leave no stone unturned.
Marketing & Media Strategy
We find the best places to advertise your product. Search engines, social networks, display networks; we do what’s best for your product.
Inbound Marketing Strategy
Potential customers will be looking for you and your products. We’ll set up the right functions and processes to collect their information and convert them.
We set up the right tools to measure and analyze all activity around your product so you can deduce insightful information to improve your efforts.
Brand Positioning Testing
We test all messaging and creative to ensure we are targeting the right customer segments.
Online advertising is very much a math problem. To solve for the greatest result, we continually and methodically optimize across the main elements of the advertising funnel: audience, creative, copy and landing pages.
AUDIENCE & KEYWORD ASSESSMENT
We cast a wide net for possible keyword & audience segments and select based on the best price and volume ratios.
Word usage has an impact on your conversions, as does every element of display ads. We test variations of words, synonyms, antonyms and imagery to find the optimal converting creatives.
LANDING PAGE TESTING
We carefully test placement of elements, dimensions of creative, and diction of copy to find the best converting combination. Fonts, colors, and messaging are some of many dimensions that impact conversion rates. We test all of them in multiple combinations to find the best mix.
CONVERSION FUNNEL ANALYSIS
We look at all steps along the way to a conversion. Each step is an area for improvement. We find out where customers are getting stuck and falling off.
We measure and optimize for device, network, time of day, day of week, geo-locations and more.
Some customers get distracted while in your conversion funnel. We bring them back to convert.
PRODUCT LAUNCHES & CROWDFUNDING CAMPAIGNS
Since 2014, Rainfactory has run 5 of the top 16 most-funded crowdfunding campaigns in Indiegogo history, as well as other very succesful campaigns and product launches on other platforms.
We use a time-tested strategy to test positioning strategies and web copy to create optimal landing pages that will convert.
Successful launches require early sales momentum delivered through pre-launch lead generation and post-launch email marketing campaigns.
Our advertising team tests and optimizes across all relevant advertising networks to find the right mix of audience, creatives and landing pages to convert customers.
We manage all aspects of a campaign and coordinate across every moving part from PR resources, video teams, internal client resources to the Rainfactory internal team to execute an effective campaign strategy.
Our Social Media team delivers the right mix of copy, posts, influencer outreach and social channel management to deliver campaign results and long term brand equity.
DESIGN & DEVELOPMENT
Rainfactory’s designers and developers work to implement strategic ideas into tangible and high-converting landing pages and eCommerce websites.
The Rainfactory development team is world-class and agile. We can support both back-end and front-end project requirements.
Our team of designers are skilled at creating landing pages, websites and ad creatives that convert visitors to leads and customers.
Rainfactory developers have deep expertise in building WordPress-based eCommerce websites that are customizable, fast to develop, and easy to manage.
LANDING PAGE DEVELOPMENT & DEPLOYMENT
Through careful A/B testing, we create and iterate all creative elements for landing pages.
We set up the right tools to measure and analyze all activity around your product so you can deduce actionable insights for future optimizations.