Proven process delivers successful campaigns.

There isn't a secret sauce. We help you find yours. We mix together the right combination of research, experience design, execution, testing, and reiteration to make sure that you and your products reach maximum potential.

PRODUCT POSITIONING

PRODUCT POSITIONING

Our proven process helps you get a customer excited about your product right when they land on your website.

Market Research

Market Research

Who is looking for your product? What do they spend on similar products? What is their psychographic profile? We find out all the relevant information.

Competitive Analysis

Competitive Analysis

Who’s out there? What are they doing well that we can do better? What are they not doing that we can capitalize on? We leave no stone unturned.

Marketing & Media Strategy

Marketing & Media Strategy

We find the best places to advertise your product. Search engines, social networks, display networks; we do what’s best for your product.

Inbound Marketing Strategy

Inbound Marketing Strategy

Potential customers will be looking for you and your products. We’ll set up the right functions and processes to collect their information and convert them.

Tracking Solutions

Tracking Solutions

We set up the right tools to measure and analyze all activity around your product so you can deduce insightful information to improve your efforts.

Brand Positioning Testing

Brand Positioning Testing

We test all messaging and creative to ensure we are targeting the right customer segments.

ONLINE ADVERTISING

ONLINE ADVERTISING

Online advertising is very much a math problem. To solve for the greatest result, we continually and methodically optimize across the main elements of the advertising funnel: audience, creative, copy and landing pages.

AUDIENCE & KEYWORD ASSESSMENT

AUDIENCE & KEYWORD ASSESSMENT

We cast a wide net for possible keyword & audience segments and select based on the best price and volume ratios.

TESTING CREATIVES

TESTING CREATIVES

Word usage has an impact on your conversions, as does every element of display ads. We test variations of words, synonyms, antonyms and imagery to find the optimal converting creatives.

LANDING PAGE TESTING

LANDING PAGE TESTING

We carefully test placement of elements, dimensions of creative, and diction of copy to find the best converting combination. Fonts, colors, and messaging are some of many dimensions that impact conversion rates. We test all of them in multiple combinations to find the best mix.

CONVERSION FUNNEL ANALYSIS

CONVERSION FUNNEL ANALYSIS

We look at all steps along the way to a conversion. Each step is an area for improvement. We find out where customers are getting stuck and falling off.

DIMENSION STRATEGIES

DIMENSION STRATEGIES

We measure and optimize for device, network, time of day, day of week, geo-locations and more.

RETARGETING STRATEGIES

RETARGETING STRATEGIES

Some customers get distracted while in your conversion funnel. We bring them back to convert.

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

Rainfactory’s content marketing team works in tandem with the rest of our team to take data learnings, and turn those into successful social campaigns. We help build your brand and community.

BRAND BUILDING

BRAND BUILDING

Our team translates your brand’s product or service into digestible and shareable social content.

COMMUNITY ENGAGEMENT

COMMUNITY ENGAGEMENT

Comments, likes, shares, retweets, and replies: our team puts your brand right at the center of conversation.

INFLUENCER OUTREACH

INFLUENCER OUTREACH

We interact and engage with media influencers in your industry to build relationships, social promotions and clout.

BLOG PRODUCTION

BLOG PRODUCTION

Our team of content specialists helps to build your brand into thought leaders and creates the copy your audience is craving.

SOCIAL MEDIA AUDITING

SOCIAL MEDIA AUDITING

Curious to know how your brand stacks up? We’ll run you through what you’re doing well and what opportunities exist.

CONTENT CREATION

CONTENT CREATION

We create multiple campaigns unique to your brand and offer data to back them up.

platform and content strategy

platform and content strategy

We find the best platforms to position your product and advise on how to best navigate the different channels.

PRODUCT LAUNCHES & CROWDFUNDING CAMPAIGNS

PRODUCT LAUNCHES & CROWDFUNDING CAMPAIGNS

Since 2014, Rainfactory has run 5 of the top 16 most-funded crowdfunding campaigns in Indiegogo history, as well as other very succesful campaigns and product launches on other platforms.

PRODUCT POSITIONING

PRODUCT POSITIONING

We use a time-tested strategy to test positioning strategies and web copy to create optimal landing pages that will convert.

LEAD GENERATION

LEAD GENERATION

Successful launches require early sales momentum delivered through pre-launch lead generation and post-launch email marketing campaigns.

CUSTOMER ACQUISITION

CUSTOMER ACQUISITION

Our advertising team tests and optimizes across all relevant advertising networks to find the right mix of audience, creatives and landing pages to convert customers.

CAMPAIGN MANAGEMENT

CAMPAIGN MANAGEMENT

We manage all aspects of a campaign and coordinate across every moving part from PR resources, video teams, internal client resources to the Rainfactory internal team to execute an effective campaign strategy.

COMMUNITY ENGAGEMENT

COMMUNITY ENGAGEMENT

Our Social Media team delivers the right mix of copy, posts, influencer outreach and social channel management to deliver campaign results and long term brand equity.

DESIGN & DEVELOPMENT

DESIGN & DEVELOPMENT

Rainfactory’s designers and developers work to implement strategic ideas into tangible and high-converting landing pages and eCommerce websites.

DEVELOPMENT

DEVELOPMENT

The Rainfactory development team is world-class and agile. We can support both back-end and front-end project requirements.

DESIGN

DESIGN

Our team of designers are skilled at creating landing pages, websites and ad creatives that convert visitors to leads and customers.

ECOMMERCE WEBSITES

ECOMMERCE WEBSITES

Rainfactory developers have deep expertise in building WordPress-based eCommerce websites that are customizable, fast to develop, and easy to manage.

LANDING PAGE DEVELOPMENT & DEPLOYMENT

LANDING PAGE DEVELOPMENT & DEPLOYMENT

Through careful A/B testing, we create and iterate all creative elements for landing pages.

TRACKING SOLUTIONS

TRACKING SOLUTIONS

We set up the right tools to measure and analyze all activity around your product so you can deduce actionable insights for future optimizations.

Amazon Marketing Strategy

AMAZON MARKETING STRATEGY

Our insider knowledge and independent management services give you a leg-up on the competition. Relax in the captain’s chair while we drive traffic, increase your sales velocity, and boost your product ranking.

AMAZON MARKETING SERVICES

AMAZON MARKETING SERVICES

We launch highly visible in-store advertising campaigns to target customers who are ready to buy. With a native feel to the site, these cost-per-click campaigns deliver the best ROI.

AMAZON LAUNCHPAD

AMAZON LAUNCHPAD

We help early stage startups get access to Amazon Launchpad’s exclusive storefront, targeted emails, social media, and enhanced detail page templates to tell their unique stories.

OPTIMIZED PRODUCT LISTING

OPTIMIZED PRODUCT LISTING

We blend our research and expertise to create titles, images, bullets, and descriptions that have clear, concise, and compelling copy optimized for conversion.

AMAZON ADVERTISING PLATFORM

AMAZON ADVERTISING PLATFORM

We reach new target customers on millions of websites, layer in known shopping behavior, and can drive them to your Amazon Product Listing or eCommerce website.

IN-DEPTH KEYWORD RESEARCH

IN-DEPTH KEYWORD RESEARCH

We find out which search terms you can and should be ranking for to drive shoppers from search results to pages that uniquely showcase brand or product.

COMPETITOR TARGETING

COMPETITOR TARGETING

We make sure shoppers know you offer an alternative to competitors’ products. Appear on Thank-You pages and encourage upsells.

DYNAMIC PROGRAMMATIC ADVERTISING

DYNAMIC PROGRAMMATIC ADVERTISING

Layered Audience data and machine learning allow us to build precisely targeted ads, unique audience insights, and performance analytics.

SPONSORED PRODUCTS & DISPLAY ADS

SPONSORED PRODUCTS & DISPLAY ADS

We increase sales volume for key products that link directly to detail page, and get shoppers to buy more products by displaying ads on detail pages.

Public Relations (PR)

PUBLIC RELATIONS (PR)

Our PR outreach team works with the rest of the team to amplify your product and putting it in front of those who matter most.

PRESS KIT

PRESS KIT

We carefully design your Press Release, product fact sheet, company fact sheet, and select your best media-ready photos, logos, and videos.

TAILORED MEDIA LIST

TAILORED MEDIA LIST

We look to your past coverage, competitors, and more to create a targeted list that’ll get you in front of those most willing to talk about your product.

REPORTER OUTREACH

REPORTER OUTREACH

We craft individualized emails to each reporter based on best practices and personal relationships.

PAID PRODUCT PLACEMENT

PAID PRODUCT PLACEMENT

We work with email lists, viral Facebook videos, YouTube reviewers, and top tech review websites to get the maximum possible exposure.

LET'S MAKE IT RAIN