How to Grow a Facebook Audience for (Almost) Free
Using a simple content curation method with a clever tracking hack, you can grow your Facebook ads targeted audience for almost free.
Content Marketing
How to Have a Great Relationship With Your Digital Marketing Agency
Still on the fence about hiring a digital marketing agency? We’ll give you a quick rundown on the lifetime of this collaborative process to help you understand the plan of action and get you to make that decision.
Email Open & Click Rate Benchmarks 2020 – Key Metrics
The magic email sauce includes a few key ingredients: catchy headlines, quality content, a strong call to action, and relevant links. Here’s how to keep track of your successes, plus a quick explanation of key terms you’ll need to know.
COVID-19 & Email Marketing: Ask Yourself These 3 Questions Before Pressing “Send” on That Mass Mailer
“I never get too many emails,” said no one ever. COVID-19 emails have been piling up in an exponential number. Ask yourself these 3 questions before you decide to join the ranks of the unread masses.
Why We Love Mailchimp (and why we’re so excited to be named an official agency partner!)
Mailchimp, Rainfactory’s long-term email service provider (ESP) recommendation for startups and small businesses, has officially named us an official Agency Partner! Visit Rainfactory’s Partner Page …
Rainfactory Partners with Klaviyo to Help Small Businesses and Startups Scale
In order to bring our clients the best in email marketing and automation, we’ve become a Master Agency within Klaviyo’s new Partner Program. Given our …
The Importance of a Social Media Team Post-Crowdfunding
Make no mistake: crowdfunding is an eCommerce business through and through. Whether you consider yourself an engineer, a product designer, or even an ideas person …
Why Big Data Is the Most Important Part Of A Content Marketing Strategy
Any modern marketer knows that data is a fundamental element of any successful content marketing strategy. Audience-generated data is a powerful tool in the marketer’s …
5 Ways to Instantly Improve Your Emails
Email marketing, though a dinosaur in the digital marketing space, is still one of the most effective forms of direct marketing. A good email marketing …