Facebook and Instagram ads are a great way to reach new customers and grow your business. But if you’re not seeing the results you want, it may be because you’re overlooking some key factors. In this blog post, we will discuss 5 often overlooked things that can help increase your ads conversion rate. Implementing these tips is a surefire way to see better results from your Facebook and Instagram advertising campaigns!
So, here are 5 things that we always love to do which are not only forgotten or overlooked but will also make you better than your competition:
- Moderate the comments on your Facebook & Instagram ads
- Make your ads eye-catching and thumb-stopping
- Have someone who isn’t drinking the Kool-aid look over your content and website
- Focus on the WHY, not the WHAT
- Don’t look at isolated performance on each ad platform, look at your holistic numbers
Let’s start with #1, which is responding to every comment on your Facebook & Instagram ads. This may seem like an obvious one, but you would be surprised at how many businesses don’t take the time to respond to comments. Not only does this show that you’re engaged with your customers and care about their experience, but it also helps to build a relationship with them.
And speaking of relationships, that brings us to #2: making your ad unit aesthetically pleasing. This doesn’t mean you have to go over the top and spend a fortune on designing an amazing ad, but simply taking the time to make sure your ad is visually appealing will help it stand out from the crowd. Facebook and Instagram are oversaturated with ads, so if you can make yours stand out, you’re more likely to get clicks and conversions.
Next up is #’s 3 and 4: running your website and creative by someone who’s not drinking the Kool-Aid and focusing on the WHY, not the WHAT. It’s always important to have a second set of eyes look at your website and creative, especially if you’re not getting the results you want. And while it’s important to know what your goals are, it’s even more important to know WHY you’re doing what you’re doing. What is your end goal? Why do you want people to visit your website or buy your product? Once you have a clear understanding of your goals and WHY you’re trying to achieve them, you’ll be able to better focus your efforts on Facebook and Instagram ads.
Last but not least, number five: don’t look at isolated performance on marketing channels, look at your holistic numbers and focus on the end goal. This is something that a lot of businesses forget when it comes to Facebook and Instagram advertising. They’ll look at their Facebook ads performance, for example, and think everything is great because they’re getting clicks and conversions. But if they don’t take the time to look at their website traffic or sales numbers, they may be in for a rude awakening. You need to look at the bigger picture and make sure all of your marketing channels are working together towards the same goal.
Implementing these tips is a surefire way to see better results from your Facebook and Instagram advertising campaigns! If you would like to see how this is done at scale, contact us today.