Making the decision to outsource your marketing or hire in-house can be a difficult one. Hiring in-house can be more cost effective in the long run, but hiring a marketing agency offers a lot of advantages. If you’re on the fence about engaging with an agency, we’ll go on a deep dive into why hiring a digital marketing agency may be the superior choice.
Save Time on Finding & Nurturing Talent
The first challenge businesses face when trying to grow their team is finding the right talent. It can be difficult to find individuals who have the perfect mix of skills, experience, and drive. Even if you do find someone who meets all three criteria, they may not be a good fit for your company’s culture.
Reduce Overhead Costs
Hiring a marketing agency may help reduce your overhead costs. By outsourcing your marketing tasks to a professional team, you can focus on other areas of your business that need attention. Instead of hiring just one employee, that budget can go towards a dedicated team. Additionally, a marketing agency can provide constant fresh, innovative ideas that will help you reach your target audience and grow your business.
Scale Up With An Array Of Services
Full-service marketing agencies offer a variety of services such as SEO, social media management, website design, and PPC advertising. This means that you don’t need to hire multiple vendors or service providers – the agency can take care of everything for you. This can save you a lot of time and money in the long run.
Access Experienced Professionals at a Fraction of the Cost
When you work with an agency, you have access to a team of experienced professionals who are experts in their field. They’re up-to-date on the latest industry trends and changes, and bring a different set of experiences from other client relationships, so you can be confident that your marketing is continually improving.
Perhaps one of the most important benefits of hiring a digital marketing agency is the potential for improved ROI. Because agencies are experienced in what they do, they can create campaigns that are more likely to be successful. This means that you can see a higher return on your investment, which is always a good thing.
The Cost Of A Marketing Agency
Digital marketing agencies don’t have the same costs as in-house marketing teams. They don’t require office space or benefits, and there is always a plan in place for time off, coverage, and talent management. The costs of an agency vary depending on the services you choose, and are more often more affordable than hiring an in-house employee. When you hire a marketing agency, you generally only pay for billable time or deliverables. A competent agency produces tangible and measurable results, justifying their cost.
When it comes to marketing your business, there are many factors to consider. Hiring an agency may be the best decision for your business, but ultimately it’s up to you to decide what’s best for you. Rainfactory is an award-winning full-service digital agency that operates as a marketing department for growing brands.