mifold Grab-and-Go Booster Seat Raises $1.25 Million on Indiegogo & $1.5 Million in 1st Formal Round of Investment Funding
mifold, the Grab-and-Go Booster seat that offers equal performance at a 10x smaller size, has just raised an additional $1.5 million for the company. This investment comes from new VC entrants, Sweet Capital, from the founders of King Digital Entertainment (Candy Crush). This investment follows the explosive success of their Indiegogo campaign, where they originally raised $665,000 in just 60 days. They casually tacked on another $1 million shortly thereafter from InDemand pre-orders.
Both the original Indiegogo campaign and the InDemand pre-order campaign were run by Rainfactory.
“Rainfactory has performed above and beyond my expectations with unprecedented dedication to driving results. From market research and positioning, to lead generation and customer acquisition, RainFactory has played an integral role in running our campaign. With over 22,000 mifold units pre-sold to over 9,000 customers across 89 countries, the results speak for themselves. I can’t recommend them enough.”
The success of the campaign was actually how Sweet Capital first heard of mifold and its founder, Jon Sumroy. According to TechCrunch, “after seeing the Indiegogo campaign of mifold and its accompanying video, [Sweet Capital] reached out to mifold founder Jon Sumroy on LinkedIn of all places, asking if they could plug $1.5 million into the company.”
It’s amazing just how far a $1.25 million dollar crowdfunding campaign can take you. For more information about crowdfunding, contact us.