Tips, Insights & Advice from Rainfactory
A blog for startup entrepreneurs that are seriously into marketing
XGIMI’s H1 Smart Projector Raises Over $550k in 1st Month of Indiegogo Campaign
XGIMI'S EXPLOSIVELY SUCCESSFUL INDIEGOGO CAMPAIGN EASILY SURPASSED THEIR GOAL AND OVER HALF A MILLION DOLLARS! Spectacular news! Congratulations are in order for our friends at XGIMI. Yesterday, their explosively successful Indiegogo campaign surpassed well over half...
Sevenhugs Raises $14.6 Million in Series A Funding
SEVENHUGS HAS RAISED $14.6M IN SERIES A FUNDING, ACCELERATING EXPANSION OF ITS U.S. OPERATIONS AND DRAMATICALLY INCREASING THE SPEED OF THEIR PRODUCT DEVELOPMENT. Sevenhugs has raised $14.6 M in Series A funding, accelerating its expansion of US operations and...
FOVE Secures $11 Million in Series A Funding Following $480k Kickstarter Success
FOVE - the world's first eye tracking virtual reality headset - has closed an $11 million Series A round led by Colopl VR Fund, with participation from the venture fund of Hon Hai (Foxconn), 2020, and Samsung Venture Investment. Read about it on TechCrunch here. This...
Eight Smart Mattress Cover Achieves $6M Seed Round Post Indiegogo Triumph
Awesome news! Congratulations are in order for our friends at Eight (formerly known as Luna). Just last Wednesday, they closed a round of $6 million in seed funding with participation from a bevy of investors including Azure Capital, Cota Capital, Comcast Ventures,...
ONAGOfly Smart Drone Raises $2.80 Million on Indiegogo & $3 Million in Series A Funding
Our partners at Acumen Robot Intelligence are excited to join the ranks of crowdfunding legends. ONAGOfly - the palm-sized smart nano drone complete with GPS and high res video camera - has been receiving a staggering amount of attention since we launched their...
5 Reasons T-Shirts Hurt Your Crowdfunding Campaign’s Bottom Line
It’s simple: don’t sell T-shirts if you want to have a successful crowdfunding campaign on Kickstarter or Indiegogo.
mifold Grab-and-Go Booster Seat Raises $1.25 Million on Indiegogo & $1.5 Million in 1st Formal Round of Investment Funding
https://www.youtube.com/watch?v=F9-n7slEctk mifold, the Grab-and-Go Booster seat that offers equal performance at a 10x smaller size, has just raised an additional $1.5 million for the company. This investment comes from new VC entrants, Sweet Capital, from the...
4 Predictions for Crowdfunding Featured in The American Genius
Kaitlyn (Houk) Witman is a crowdfunding Campaign Manager at RainFactory Inc., and uses platforms such as Indiegogo and Kickstarter to launch and run some of the most successful crowdfunding campaigns to date. In this article, Kaitlyn made 4 predictions for what the...
Double Your PPC Power by Linking Google AdWords & Analytics
Some of the most enduring and powerful pairs of our collective conscience include Batman & Robin, Simon & Garfunkel, and Ben & Jerry’s (who doesn’t love Chunky Monkey?). But for PPC marketers, Google AdWords & Google Analytics represent a new pairing...
5 Experienced Crowdfunders Share Their Best Campaign Advice Featured in Mashable
By AUBRE ANDRUS Running a successful crowdfunding campaign feels a bit like winning the lottery. The results are all over the board: instant successes, slow and steady fundraisers, unfunded flops, and underdogs that rise to the challenge just in the knick of time. But...
JIBO Campaign is a 2015 Shorty Award Finalist (Featured in AdWeek)
RainFactory's campaign for Jibo is selected as a finalist for a Shorty Award (Best Multi-Platform Campaign), and is featured in AdWeek today! We are nominated in the same category as HBO, AT&T, MTV, Foot Locker, Dairy Queen, and Jordan Brand. The 7th...
JIBO Raises $25.3 Million in Series A Funding
Exciting news! Our partners at JIBO, creators of the world’s first family robot have been getting a ton of attention since we launched their successful crowdfunding campaign back in July. The campaign currently ranks as the fourth most funded tech campaign on...
We Are Rainfactory
Welcome to Rainfactory, where we believe that analysis and informed decisions trump gut feelings and guesswork. Decisions are better with data. Through our research and iterative tests, we are learning more and more every day about optimizing the conversion funnel of...
