Tips, Insights & Advice from Rainfactory

A blog for startup entrepreneurs that are seriously into marketing
Your Late-Night Emails are Hurting Your Team

Your Late-Night Emails are Hurting Your Team

by Kaitlyn Witman I recently read an article from the Harvard Business Review, “Your Late Night Emails are Hurting Your Team” by Maura Thomas. If you haven’t read it yet, go ahead and give it a glance. I’ll wait. … Seriously, go read it. … OK good, now you’ve read it....

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What’s Next for Crowdfunding: 4 Predictions

What’s Next for Crowdfunding: 4 Predictions

by Kaitlyn Witman Crowdfunding Campaign Manager Crowdfunding platforms have both flattened and broadened the fundraising landscape. Anyone with an internet connection can tap into this great fabric for raising support and acquiring customers. Even though crowdfunding...

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5 Reasons T-shirts Hurt Your Bottom Line

5 Reasons T-shirts Hurt Your Bottom Line

We hear this all the time: “Let’s just offer some T-shirts. People love T-shirts and are totally going to buy them. Then our crowdfunding campaign will make so much money!” And you know what we say all the time? “No.” And here’s why... If you don’t make T-shirts, why...

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JIBO Raises $25.3 Million in Series A Funding

JIBO Raises $25.3 Million in Series A Funding

Exciting news! Our partners at JIBO, creators of the world’s first family robot have been getting a ton of attention since we launched their successful crowdfunding campaign back in July. The campaign currently ranks as the fourth most funded tech campaign on...

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We Are Rainfactory

We Are Rainfactory

Welcome to Rainfactory, where we believe that analysis and informed decisions trump gut feelings and guesswork. Decisions are better with data. Through our research and iterative tests, we are learning more and more every day about optimizing the conversion funnel of...

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