Tips, Insights & Advice from Rainfactory
A blog for startup entrepreneurs that are seriously into marketing
EcoFlow Raises $4M from Unconventional Investors, Thanks to Data Provided by Rainfactory
EcoFlow, a US-Chinese manufacturer of portable power stations, has raised a Series A round of over $4 million. The company was founded in 2016, and partnered with Rainfactory in 2017 to launch an Indiegogo campaign that raised over $1 million. Rather than opt...
Rainfactory’s CES 2018 Roundup
Every year, thousands flock to CES to see the latest and greatest in consumer electronics innovation. Each day of the convention presents a whirlwind of amazing new products, inventions, and ideas. Our favorite part is having the chance to meet and speak with new...
The Trend of Success on Kickstarter
Kickstarter is arguably the largest crowdfunding platform, and has been since its launch. Despite the rise in competitors, both direct and niche, Kickstarter has managed to be the dominant player in the industry. Because of this, Kickstarter is uniquely suited...
Jibo Featured in TIME’s 25 Best Inventions of 2017
We are excited to share that our first client, the Jibo robot, has been featured in Time Magazine’s Best Inventions of 2017. Jibo was not only our first client, but also the most successfully funded campaign on Indiegogo at the time. Both Jibo's and our team worked...
ProntoBev Receives $100,000 Investment from Shark Tank’s Mark Cuban
Alexander Simone of ProntoBev, the 30-second wine chiller, pitched his way through the Shark Tank to get a $100,000 investment in the company from Shark Mark Cuban. This was hot on the heels of a March 2017 Indiegogo Campaign which was funded over 216% in...
5 Ways to Instantly Improve Your Emails
Email marketing, though a dinosaur in the digital marketing space, is still one of the most effective forms of direct marketing. A good email marketing campaign is full of opportunity to convert potential leads and establish brand rapport with your audience. Want to...
BrilliantPad Receives Investment from Lori Greiner on ABC’s Shark Tank
Alan Cook, Co-Founder and CEO, appeared on ABC’s hit TV show Shark Tank seeking investors for new pet product BrilliantPad®. It’s the world’s first self-cleaning indoor dog potty, which is making life easier for small dogs all across the country. Shark Lori...
Kickstarter Announces New Hardware Studio – A Resource for Creators
Kickstarter recently launched Hardware Studio - a new initiative geared to be a resource exclusively for hardware creators. Kickstarter is working in collaboration with Avnet and Dragon Innovation to provide a suite of valuable services that creators at all levels of...
Join Our Pre-Launch 101 Webinar, Presented With Indiegogo
Exciting news, everyone! We’ve partnered with Indiegogo to host a free webinar: Pre-launch 101: How to Build Your Audience before You Launch. In this webinar, we aim to educate you on critical steps you should consider when embarking on your crowdfunding journey....
What You Need to Know About Setting Shipping Prices for Your Crowdfunding Campaign
When it comes to crowdfunding your product on a platform like Indiegogo or Kickstarter, it's never too soon to begin planning for shipping. Having a game plan for shipping your product ensures that you don't get caught scrambling, and will allow you to answer...
Announcing Indiegogo for Entrepreneurs
As a trusted Indiegogo Expert, Rainfactory is excited to be a part of Indiegogo’s newest resource: Indiegogo for Entrepreneurs. What is Indiegogo for Entrepreneurs? Indiegogo for Entrepreneurs is the ultimate hub for crowdfunding resources. Hardware start-ups,...
Need to Hire? A Great Recommendation for a Recruitment Portal
by Kaitlyn Witman You need to hire, and we are happy to help. It is best for your business to sign up for a recruitment website portal, then you’re sure to be set up for success and growth. Let us save some research time for you! Best Tool From Rainfactory Experience...
Steps for a Successful Launch on Product Hunt
by Kaitlyn Witman The Product Hunt is a closed community of startup enthusiasts, growth hackers, and tech-loving, cat-loving nerds. PH Users are called “Hunters.” A product can only be posted on PH a single time (with some exceptions). Once posted, the community can...
Crowdfunding Video Best Practices
by Kaitlyn Witman Blanket statement: The best video is one that works for YOUR product, and your market segment. These are just a few of the videos we have found that stand out from the bunch, and why we love them. We may be a little biased: yes some of these are our...
Product Image Assets Best Practices
by Ezequiel Martinez & Kaitlyn Witman Blanket statement: The best product photography are the images that work for YOUR product, and your market segment. These are just a few of the assets that we need from our experience building websites, advertisements, videos,...
Top Sites to Amplify Your Product Launch
A lot of startups come to us with amazing and game-changing products that we know people will love. However, more often than not, these products have yet to garner feedback from the market and are even further from discovering their community of users. With this in...
Your Late-Night Emails are Hurting Your Team
by Kaitlyn Witman I recently read an article from the Harvard Business Review, “Your Late Night Emails are Hurting Your Team” by Maura Thomas. If you haven’t read it yet, go ahead and give it a glance. I’ll wait. … Seriously, go read it. … OK good, now you’ve read it....
Truly Wireless Earbuds: How Rainfactory Secured Market Share for Crazybaby Air Ahead of Apple’s Airpods
We racked up $100 thousand in crowdfunding pledges for Air earpods - from Shenzhen, China-based startup crazybaby - within the first 24 hours of our Indiegogo campaign. By the 58th day, 23 thousand backers had pledged a collective $2.8 million. They say that...
Win at Crowdfunding Customer Support
by Kaitlyn Witman Rainfactory's Community Management and Social Media team are experts in every facet of customer service. If you're looking for some extra help during your campaign, Contact Us Today to see how we can help you. Places that customer support needs to...
Changing Your Domain Name? Here’s 3 Things You Should Know
by Kaitlyn Witman From the server side, changing your CNAME to the new domain should do the trick. We advise our clients to keep the “www” configured to your main domain, but if you want to change your root domain so it doesn’t show the www, then this doesn’t make too...
