Tips, Insights & Advice from Rainfactory
A blog for startup entrepreneurs that are seriously into marketing
LynQ People Tracker Raises $1.7 Million, Honored Best Invention By Time Magazine
We find that once people understand exactly what LynQ is, they really want it. But with such unique product features and use cases, it can be a challenge to explain to new audiences. Our struggle then was deciding when to present LynQ in a way that would make...
CLIQ Bottle-Sized Ultra-Portable Chair is Here: How $1.7M From 1500 Pioneers Made It Happen
What do fireworks shows, kids’ soccer games, campfires, picnics, and outdoor movies all have in common? Like many, your mind might jump immediately to the thought of lugging around camping chairs. The kind that fold for portability, but always seem to open back...
BackerKit: Your Smartest Move after Crowdfunding
WHAT IT IS: A robust tool designed for crowdfunding creators, Backerkit makes it easier than ever to manage your crowdfunding campaign—during and after. Don’t be overwhelmed with backer support duties, BackerKit has the team and the tools to help. In addition to its...
Kickbooster: A Valuable Tool for Your Crowdfunding Toolbelt
LINK TO SIGN UP: https://kickbooster.me/signup/rainfactory This ensures that you’ll show up in our dashboard & we can help prioritize promotions from Kickbooster WHAT IT IS: Kickbooster is an affiliate marketing platform. Built in 2016 for Kickstarter campaigns,...
We Brought Back Atari VCS: Challenges and Takeaways From an Agency Perspective
When Atari put Rainfactory at the helm of reintroducing their brand to a new generation with Atari VCS, we were pumped. We were also terrified. Our ability to deliver to the client was far from our concern. When entrepreneurs partner with Rainfactory, they get...
AVA Byte raises $2M Seed Round Thanks to Data Provided by Rainfactory
AVA Byte raises $2M Seed Round Thanks to Data provided by Rainfactory AVA Technologies, who launched their first product on Indiegogo in partnership with Rainfactory, has closed a $2M seed round from Vancouver-based venture capital firm Vanedge Capital. The...
Rainfactory CEO to Speak at Indiegogo Hardware Happy Hour
On Thursday, May 31, our CEO, Janielle Denier, will be speaking at the Indiegogo Hardware Happy Hour at the Target Open House in San Francisco. Enzo Njoo, Hardware Outreach Manager at Indiegogo, will join Janielle in a fireside chat with he founders behind successful...
EcoFlow Raises $4M from Unconventional Investors, Thanks to Data Provided by Rainfactory
EcoFlow, a US-Chinese manufacturer of portable power stations, has raised a Series A round of over $4 million. The company was founded in 2016, and partnered with Rainfactory in 2017 to launch an Indiegogo campaign that raised over $1 million. Rather than opt...
Rainfactory’s CES 2018 Roundup
Every year, thousands flock to CES to see the latest and greatest in consumer electronics innovation. Each day of the convention presents a whirlwind of amazing new products, inventions, and ideas. Our favorite part is having the chance to meet and speak with new...
The Trend of Success on Kickstarter
Kickstarter is arguably the largest crowdfunding platform, and has been since its launch. Despite the rise in competitors, both direct and niche, Kickstarter has managed to be the dominant player in the industry. Because of this, Kickstarter is uniquely suited...
Jibo Featured in TIME’s 25 Best Inventions of 2017
We are excited to share that our first client, the Jibo robot, has been featured in Time Magazine’s Best Inventions of 2017. Jibo was not only our first client, but also the most successfully funded campaign on Indiegogo at the time. Both Jibo's and our team worked...
ProntoBev Receives $100,000 Investment from Shark Tank’s Mark Cuban
Alexander Simone of ProntoBev, the 30-second wine chiller, pitched his way through the Shark Tank to get a $100,000 investment in the company from Shark Mark Cuban. This was hot on the heels of a March 2017 Indiegogo Campaign which was funded over 216% in...
5 Ways to Instantly Improve Your Emails
Email marketing, though a dinosaur in the digital marketing space, is still one of the most effective forms of direct marketing. A good email marketing campaign is full of opportunity to convert potential leads and establish brand rapport with your audience. Want to...
BrilliantPad Receives Investment from Lori Greiner on ABC’s Shark Tank
Alan Cook, Co-Founder and CEO, appeared on ABC’s hit TV show Shark Tank seeking investors for new pet product BrilliantPad®. It’s the world’s first self-cleaning indoor dog potty, which is making life easier for small dogs all across the country. Shark Lori...
Kickstarter Announces New Hardware Studio – A Resource for Creators
Kickstarter recently launched Hardware Studio - a new initiative geared to be a resource exclusively for hardware creators. Kickstarter is working in collaboration with Avnet and Dragon Innovation to provide a suite of valuable services that creators at all levels of...
Join Our Pre-Launch 101 Webinar, Presented With Indiegogo
Exciting news, everyone! We’ve partnered with Indiegogo to host a free webinar: Pre-launch 101: How to Build Your Audience before You Launch. In this webinar, we aim to educate you on critical steps you should consider when embarking on your crowdfunding journey....
What You Need to Know About Setting Shipping Prices for Your Crowdfunding Campaign
When it comes to crowdfunding your product on a platform like Indiegogo or Kickstarter, it's never too soon to begin planning for shipping. Having a game plan for shipping your product ensures that you don't get caught scrambling, and will allow you to answer...
Announcing Indiegogo for Entrepreneurs
As a trusted Indiegogo Expert, Rainfactory is excited to be a part of Indiegogo’s newest resource: Indiegogo for Entrepreneurs. What is Indiegogo for Entrepreneurs? Indiegogo for Entrepreneurs is the ultimate hub for crowdfunding resources. Hardware start-ups,...
Need to Hire? A Great Recommendation for a Recruitment Portal
by Kaitlyn Witman You need to hire, and we are happy to help. It is best for your business to sign up for a recruitment website portal, then you’re sure to be set up for success and growth. Let us save some research time for you! Best Tool From Rainfactory Experience...
Steps for a Successful Launch on Product Hunt
by Kaitlyn Witman The Product Hunt is a closed community of startup enthusiasts, growth hackers, and tech-loving, cat-loving nerds. PH Users are called “Hunters.” A product can only be posted on PH a single time (with some exceptions). Once posted, the community can...
