Making the transition from digital retail to offline channels like stores, catalog companies, TV shopping networks, and more can be daunting and prevent many successful online consumer product companies from growing.
Making the transition to offline channels is easier than it has ever been but being prepared can make all the difference. Here are 10 tips on how to make the transition easier:
1. Contact established retailers: Reach out to retailers you know, or research potential contacts in your field of business. Ask for an introduction to the buyer and be prepared with the necessary information about your products.
2. Consider partnering with a distributor: Many distributors have relationships with retailers that you may not have access to. Working with a distributor can get your product into more stores and save you time in the process.
3. Develop relationships: Once you contact potential buyers, focus on building a good relationship with them. Show that you’re knowledgeable about the products you’re selling and willing to work with them.
4. Prepare product samples: Send potential buyers sample products so they can see the quality of your workmanship and get a feel for your brand.
5. Make sure you have good pricing: Research the prices of similar products in brick-and-mortar stores to make sure you’re competitively priced. Buyers will be more likely to stock your products if the pricing is attractive.
6. Stay organized: Keep track of all your contacts and follow-ups so you can stay on top of the process. Utilize digital tools and CRM software to help manage your relationships with buyers.
7. Follow up often: Don’t be afraid to reach out and check in on your contacts. Buyers are often busy, so you may need to follow up several times before you get a response.
8. Don’t give up: Selling to brick-and-mortar stores can take time and perseverance. Be patient and keep working at it until you’re successful. With patience and a good strategy, you can find success in this new market.
9. Monitor sales and feedback: Once your products are in stores, be sure to monitor the performance so you can adjust as needed. Ask for customer feedback to ensure that your products are meeting expectations. This will help you build a good reputation with buyers and increase your chance of success in the long run.
10. Network: Attend industry events and meetups to network with potential buyers. By building relationships with retailers, you can open more opportunities for your business.
This guest blog post was provided by our partner, Retailbound, a retail consultant agency that works with innovative brands that want to scale in retail. Interested in getting your product on Amazon or on the shelves of major retailers but don’t have the time or experience? Contact Retailbound via email at firstname.lastname@example.org or fill out their contact form.