Black Friday Cyber Monday 2022: How to Prepare for the Biggest Shopping Days of the Year

Are you prepared for Black Friday & Cyber Monday (BFCM)? They are the biggest shopping days of the year, and if you’re not ready, you’ll miss out on a lot of revenue. 

In this blog post, we’ll give you a checklist of things to do to prepare for BFCM. We’ll also include some tips to help make sure your Shopify store is ready for the big day!

Simplify the checkout process

The first thing you need to do is simplify the checkout process. This means making sure that your customers can easily find what they’re looking for, and that the purchase process is as smooth as possible. Take a look at your store and see if there are any areas where you can streamline the checkout experience. Look into offering a one-click checkout process to make it even easier for your customers.

Make sure your site is mobile-friendly

79% of smartphone users have made a purchase through their mobile phone. Make sure that your eCommerce store is mobile-friendly. BFCM is a huge shopping day, and a lot of people will be doing their shopping on their phones. If your store isn’t mobile-friendly, you’re missing out on a lot of potential sales.

Provide a variety of shipping options

49% of shoppers abandon their cart due to expensive shipping costs. This BFCM, make sure you offer a variety of shipping options so that your customers can choose the option that best suits their needs. Free shipping is always a popular option, but if you can’t offer free shipping, consider offering flat-rate shipping or giving discounts on higher-priced items.

Integrate a split-payment application

Offering a “Buy Now, Pay Later” option at checkout will make big ticket purchases affordable for your customers as they are able to settle the payment in installments. This BFCM, give your customers the option to split their payments into two or more transactions with an app like Klarna or Affirm.

Leverage your email and SMS lists

If you have an email or SMS list, BFCM is the perfect time to use it! If you don’t have a good size list, you have a couple more months to grow this through online advertising and other avenues. Send out a message to your subscribers with a special BFCM discount code. You can also use your email and SMS lists to send abandoned cart messages during the weekend.

Get creative with your marketing

There are a lot of BFCM shoppers out there, so you need to make sure your store stands out from the rest. Get creative with your marketing and come up with a BFCM campaign that will really grab attention. You could offer a special BFCM discount, run a contest, or create a holiday-themed gift set.

Want to skyrocket in BFCM sales this 2022? Our team of experts have a proven formula to help you get there. Let’s start working on your BFCM game plan today!