In 2020, TikTok launched TikTok for Business: platform similar to Facebook Business Manager that allows advertisers to gain access to TikTok’s range of marketing solutions. TikTok Ads have proven to be highly effective in making viral marketing campaigns. We share some tried and tested tips to help you scale your TikTok Ads in 4 easy steps:
- Mirror The Success Of Viral Campaigns
Refer to TikTok’s Top Ad Library to scope out what types of content are trendy. This is essentially a Pinterest board for TikTok marketing campaign inspiration. The filter options on the page even have the ability to segregate per industry, campaign objective, and etc.
- Post Your TIkTok Videos to Other Advertising Channels
Video is becoming the standard for marketing formats. Video Ads generally garner 2x more clicks compared to a static photo as this format is shown to connect with viewers more effectively. Save time and recycle your TikTok videos as Youtube shorts or even assets for your Facebook Ads. But beware: this doesn’t work the other way around.
- Work With Influencers
The nature of TikTok is very paced so content fatigues at a quicker rate. Working with influencers to develop user generated content is essential to ensure you have a good amount of creatives to test per ads cycle.
- Leverage Broad Interest Audiences & Lookalikes
Broad interest audiences & lookalikes will help your campaign reach a greater number of people. If you’re on a budget, optimize the interest targeting to be very specific to make each ad dollar count. If you already have a good database of customers, utilize this list and their commonalities to find demographic groups that are similar, which will most likely result in a higher likelihood of converting.
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