Gus is an entrepreneur and e-commerce professional who’s always swinging big with bold strategies that grab your attention. He founded and managed three of his own e-commerce companies–two in men’s apparel and one in the feminine hygiene space–where he led product development, ad strategy, and creative production. Gus is your go-to guy for an esoteric philosophical reference or a hot take on the latest marketing trend. He’s here to provide you with innovative conversion tactics and campaign strategies that are backed by industry data.