A founder, glass artist, and marketer with 15 years of experience in consumer goods, Etai is passionate about bringing entrepreneurial dreams to life. During the pandemic, he founded Pure Over, an all-glass coffee equipment company whose products are carried at World Market, Sur La Table, Williams Sonoma, Urban Outfitter’s and Macy’s. Pure Over has been featured in Thrillist, Bon Apetit, Forbes, and more. Etai is here to provide you with sophisticated insights into market positioning, global supply chains, and thoughtful customer experiences, among other things.