There’s a huge difference between social ads and search ads. We break down how they work together, and what that means for your ad strategy.
Advertising has evolved throughout the years and at present times online advertising is the most affordable and effective method. If you’re a start-up, this is definitely something worth setting aside a budget for, to grow your social media audience.
Facebook’s Server Side API (SSAPI) has recently been upgraded to Conversions API (CAPI), this has been developed to include new integrations and partner applications to simplify the installation process.
We have many clients from outside the United States that aren’t on the list of approved countries for Kickstarter and the list of approved countries for Indiegogo. No worries, though – thanks to Stripe Atlas, founders can get their legal framework all set up so you can be up and running a crowdfunding campaign on Kickstarter or Indiegogo.
The Easyship team has rolled out Easyship Collect, a post-campaign survey that gives backers the premium crowdfunding shipping experience they deserve. A post-campaign survey that allows backers to customize their shipping preferences.
Video ads are constantly gaining popularity and significance, studies show that people will spend approximately 100 minutes a day watching online videos in 2021. Conceptualizing an effective video creative requires a good understanding of your audience as you will need to tailor this to their preferences. Content is not the only important element, formatting files to make sure this is optimized for the platform you are going to utilize is as important.
We hear all the time that by just posting content on social platforms that the audience will grow naturally. While larger brands can afford organic growth, it is a big misconception for startups. The truth is, content alone will not grow your social profiles. You need to have advertising running in order for them to grow.
Flexible payment options could be the solution your business needs in order to amp up sales. Consumers are on the lookout for the best deals, but may be deterred by your price.
The solution? Having a financing, layaway, or “Buy Now Pay Later” option in your eCommerce store.