Advertising has evolved throughout the years and at present times online advertising is the most affordable and effective method. If you’re a start-up, this is definitely something worth setting aside a budget for, to grow your social media audience.
Marketing has evolved throughout the years. Rainfactory CEO, Janielle Denier, a seasoned marketing expert, shares her advice on generating traffic and revenue for eCommerce businesses.
There are many channels you can use to promote your eCommerce store, and each channel may serve a different purpose for your brand. It is important to test the markets and scope out your competitors to develop a refined strategy to your specific category.