Tips, Insights & Advice from Rainfactory

A blog for startup entrepreneurs that are seriously into marketing
Steps for a Successful Launch on Product Hunt

Steps for a Successful Launch on Product Hunt

by Kaitlyn Witman The Product Hunt is a closed community of startup enthusiasts, growth hackers, and tech-loving, cat-loving nerds. PH Users are called “Hunters.” A product can only be posted on PH a single time (with some exceptions). Once posted, the community can...

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Crowdfunding Video Best Practices

Crowdfunding Video Best Practices

by Kaitlyn Witman Blanket statement: The best video is one that works for YOUR product, and your market segment. These are just a few of the videos we have found that stand out from the bunch, and why we love them. We may be a little biased: yes some of these are our...

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Product Image Assets Best Practices

Product Image Assets Best Practices

by Ezequiel Martinez & Kaitlyn Witman Blanket statement: The best product photography are the images that work for YOUR product, and your market segment. These are just a few of the assets that we need from our experience building websites, advertisements, videos,...

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Top Sites to Amplify Your Product Launch

Top Sites to Amplify Your Product Launch

A lot of startups come to us with amazing and game-changing products that we know people will love. However, more often than not, these products have yet to garner feedback from the market and are even further from discovering their community of users. With this in...

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Your Late-Night Emails are Hurting Your Team

Your Late-Night Emails are Hurting Your Team

by Kaitlyn Witman I recently read an article from the Harvard Business Review, “Your Late Night Emails are Hurting Your Team” by Maura Thomas. If you haven’t read it yet, go ahead and give it a glance. I’ll wait. … Seriously, go read it. … OK good, now you’ve read it....

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What’s Next for Crowdfunding: 4 Predictions

What’s Next for Crowdfunding: 4 Predictions

by Kaitlyn Witman Crowdfunding Campaign Manager Crowdfunding platforms have both flattened and broadened the fundraising landscape. Anyone with an internet connection can tap into this great fabric for raising support and acquiring customers. Even though crowdfunding...

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5 Reasons T-shirts Hurt Your Bottom Line

5 Reasons T-shirts Hurt Your Bottom Line

We hear this all the time: “Let’s just offer some T-shirts. People love T-shirts and are totally going to buy them. Then our crowdfunding campaign will make so much money!” And you know what we say all the time? “No.” And here’s why... If you don’t make T-shirts, why...

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