Tips, Insights & Advice from Rainfactory

A blog for startup entrepreneurs that are seriously into marketing
The Trend of Success on Kickstarter

The Trend of Success on Kickstarter

  Kickstarter is arguably the largest crowdfunding platform, and has been since its launch. Despite the rise in competitors, both direct and niche, Kickstarter has managed to be the dominant player in the industry. Because of this, Kickstarter is uniquely suited...

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Jibo Featured in TIME’s 25 Best Inventions of 2017

Jibo Featured in TIME’s 25 Best Inventions of 2017

We are excited to share that our first client, the Jibo robot, has been featured in Time Magazine’s Best Inventions of 2017. Jibo was not only our first client, but also the most successfully funded campaign on Indiegogo at the time. Both Jibo's and our team worked...

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Announcing Indiegogo for Entrepreneurs

Announcing Indiegogo for Entrepreneurs

As a trusted Indiegogo Expert, Rainfactory is excited to be a part of Indiegogo’s newest resource: Indiegogo for Entrepreneurs. What is Indiegogo for Entrepreneurs? Indiegogo for Entrepreneurs is the ultimate hub for crowdfunding resources. Hardware start-ups,...

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Steps for a Successful Launch on Product Hunt

Steps for a Successful Launch on Product Hunt

by Kaitlyn Witman The Product Hunt is a closed community of startup enthusiasts, growth hackers, and tech-loving, cat-loving nerds. PH Users are called “Hunters.” A product can only be posted on PH a single time (with some exceptions). Once posted, the community can...

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Crowdfunding Video Best Practices

Crowdfunding Video Best Practices

by Kaitlyn Witman Blanket statement: The best video is one that works for YOUR product, and your market segment. These are just a few of the videos we have found that stand out from the bunch, and why we love them. We may be a little biased: yes some of these are our...

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Product Image Assets Best Practices

Product Image Assets Best Practices

by Ezequiel Martinez & Kaitlyn Witman Blanket statement: The best product photography are the images that work for YOUR product, and your market segment. These are just a few of the assets that we need from our experience building websites, advertisements, videos,...

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Top Sites to Amplify Your Product Launch

Top Sites to Amplify Your Product Launch

A lot of startups come to us with amazing and game-changing products that we know people will love. However, more often than not, these products have yet to garner feedback from the market and are even further from discovering their community of users. With this in...

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Your Late-Night Emails are Hurting Your Team

Your Late-Night Emails are Hurting Your Team

by Kaitlyn Witman I recently read an article from the Harvard Business Review, “Your Late Night Emails are Hurting Your Team” by Maura Thomas. If you haven’t read it yet, go ahead and give it a glance. I’ll wait. … Seriously, go read it. … OK good, now you’ve read it....

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What’s Next for Crowdfunding: 4 Predictions

What’s Next for Crowdfunding: 4 Predictions

by Kaitlyn Witman Crowdfunding Campaign Manager Crowdfunding platforms have both flattened and broadened the fundraising landscape. Anyone with an internet connection can tap into this great fabric for raising support and acquiring customers. Even though crowdfunding...

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