Tips, Insights & Advice from Rainfactory
A blog for startup entrepreneurs that are seriously into marketing
Shopify Releases 5 Major Insights about Black Friday & Cyber Monday 2020
We’re gearing up for Black Friday and Cyber Monday this year. Shopify recently released new insights on eCommerce trends. Here are our top 5 takeaways:

Rainfactory Rated by Clutch as one of California’s top Social Media Marketers for 2020
Rainfactory is again listed as one of California’s top advertising & marketing agencies. We’re thrilled to announce that Clutch labeled us as one of the top social media marketers for 2020!

3 Ways to Benchmark for Startup Success – Featured in Young Upstarts
Our CEO Janielle Denier was recently featured by entrepreneurship & innovation publication Young Upstarts, in which she details benchmarking for early stage startups. See what she had to say.

Rainfactory Featured as Service Partner on Ioterra
Rainfactory’s continued success has earned a spot on the popular new platform for finding hardware service providers—Ioterra.

When is Amazon Prime Day 2020? It’s October 13
With its annual Prime Day, Amazon — the seventh largest retailer in the world — has marked out the middle of the year as its own, personal, mega-shopping holiday, this year on October 5.

5 Ways to Optimize Customer Support for COVID Black Friday & Cyber Monday 2020
According to recent data provided by customer support platform Gorgias, due to the average COVID-fueled growth rate, plan for 3x to 5x what you would have normally forecasted for Q4 2020.

Facebook’s Holiday 2020 Insights: 12 Key Points Summary
As a multiple-awarded Facebook Preferred Partner Agency, we’re excited to have access to Facebook’s detailed insights. In this article, we summarize 12 key points you should know about the upcoming Holiday 2020 season for online marketing.

Introducing Rainfactory Capital – Get Funding Without Giving Up Equity
We’re proud to announce the launch of Rainfactory Capital, a new program to help provide growth capital for your business. This is the latest in a series of initiatives to fully support startups and growth stage eCommerce businesses.

Webinar – Beyond Fundraising: How To Price Your Indiegogo Crowdfunding Rewards
Exciting news! We’ve partnered with Easyship and Indiegogo to host a free webinar: Beyond Fundraising – How To Price Your Indiegogo Crowdfunding Rewards. In this webinar, we educate you on critical pricing strategies, tips and tricks.

Kickstarter To-Do List For Success — Pre-Launch, Live Campaign & Post-Funding
The list of prelaunch, live campaign, and post-campaign work is long and never-ending. A campaigner cannot and should not tackle these on their own. They need help, and this help can come from friends, family, employees, or a professional marketing agency with experts that specialize in crowdfunding.

Recommendations for Shipping Prices on Indiegogo
When it comes to crowdfunding your product on a platform like Indiegogo, it’s never too soon to plan for shipping. Having a game plan for shipping your product ensures that you don’t get caught scrambling.

The Practical Guide to Building an Email List
Experienced crowdfunding project creators know that one of the keys to having a successful project is to bring your own crowd when you launch. This means that you need to have a group of people that already want to back your project that you can email right when the...

Top 20 Reasons to Hire a Crowdfunding Expert Before Launching on Kickstarter
When you hire an expert that specializes in start-to-finish crowdfunding production, marketing, and eCommerce services, you’ll save money, increase quality, raise more funds, eliminate short-sighted vendors, avoid costly mistakes and ultimately build a long-term brand.

How Inventory Financing Can Help with the Holiday Season
When your brand must pay suppliers in a shorter period than it takes to sell inventory to customers, inventory financing can be a wise solution.

How To Use Kicktraq For Your Kickstarter Campaign
Kicktraq is essentially a hub of data visualizations for all active and completed projects on Kickstarter. Each campaign gets its own dashboard, displaying key real-time info.

Hiring a Marketer? Ask These 5 Interview Questions – business.com
Learn how to determine whether a marketing candidate is really qualified for the job with a few helpful tips to help you sort the diamonds from the duds.

Kickstarter vs. Indiegogo: 5 Things You Should Know
Kickstarter or Indiegogo? We work with both platforms every day, and we can help you figure out which crowdfunding venue is right for you.

Bartesian Goes Viral On TikTok & Sells Out
In addition to selling through their Amazon stock in early April, Bartesian started selling like hotcakes on their Shopify thanks to a TikTok video made by a fan on Saturday, May 16.

CLIQ Gets $57,000 Inventory Financing from Kickfurther to Launch on Amazon
Kickfurther is an innovative way for brands to finance inventory, while at the same time boosting the community that has built around the brand. Learn how Kickfurther helped CLIQ Products to begin selling on Amazon.com.

How Crowdfunding Could Help Brands Pivot During the COVID-19 Crisis (Featured)
Crowdfunding itself is a relatively nascent phenomenon. It has yet to survive a massive hurdle like the recession hitting us today. But there are signs that it could weather the incoming storm better than many other industries and provide a boon to marketing departments. Here are a few reasons why…