Sheena is an entrepreneur and marketer who specializes in optimizing digital strategies to drive sales and elevate brands’ online presence. At Amazon, she played a pivotal role in the launch of Shop the Look in the EU, integrating e-commerce directly into Prime Video titles like Citadel and The Idea of You, reaching over 10 million viewers. She’s also worked with some of the world’s largest fashion brands, fine-tuning their Amazon pages to ensure the best sales performance through strategic online positioning. Whether she’s launching products or refining e-commerce strategies, Sheena’s hands-on approach focuses on scaling brands for maximum impact.
