Types of Video Content for Ads

Types of Video Content for Ads

Video ads are constantly gaining popularity and significance, studies show that people will spend approximately 100 minutes a day watching online videos in 2021. Conceptualizing an effective video creative requires a good understanding of your audience as you will need to tailor this to their preferences. Content is not the only important element, formatting files to make sure this is optimized for the platform you are going to utilize is as important.

Shopify Shop Pay Installments

Shopify Shop Pay Installments – How it Works

Great news to e-commerce businesses on Shopify and their customers! Shopify has launched a new initiative to make shopping lighter on the pocket – Shopify Shop Pay Installments. They partnered with Affirm, an established Buy Now, Pay Later provider. This allows consumers to pay for their purchase in four equal payments without any added interest!

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